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The marriage of wine and music goes back at least to ancient times. We know quite a lot about feasting with wine in the background. But what do we know about wine, background music and the psychology of consumer behaviour? Can the right music influence the type of wine we …

What tools do audiomarketing companies use? What is the knowledge activation effect and what role does it play in audiomarketing'? Discover the power and importance of (background) music at the point of sale, especially before Christmas.

How to manage the listener's auditory attention so that music becomes background? Explore a selection of background music concepts: artistic and functional ones. This time let’s explore acoustic engineering by Muzak.

What tools do audiomarketing companies use? What is acoustic driving and why is it used for audiomarketing? Discover the power and importance of (background) music at the point of sale. Learn what the letter R in the BRECVEM(A) model stands for.